Thursday, October 1, 2009

Obama Campaign's Social Networking

Social networking is a phenomena defined by linking people to each other in some way.
Some kind of interaction takes place that gathers people who share a similar interest and allows them to communicate and exchange ideas. It is important because social networking can generate support for a common cause amongst uninformed people.

Obama’s campaign was wisely executed in that it’s sources of networking and advertisement to voters were from areas they could, in this day and age, easily access the information such as from his own website. The internet was a large tool in attractive attention to Obama.
Even fan-made videos and supporters of the Obama campaign, who not only made donations to his efforts, also were created videos, blogs and other sources of centralizing focus on Obama.
The easier it is to find information about a specific individual or topic, then the more effective that method of social networking becomes. The internet’s role in Obama’s campaign is the perfect example.

Having the right people involved and already supporting your project is also essential to success in regard to optimizing the effectiveness of one’s social networking tools. Facebook, commonly used by the younger face of the country, was a great resource for Obama, especially by allowing the gentleman involved so deeply with Facebook’s development and popularity to assist in further flooding the internet with resources for voters to access to get to the central goal ~ presidential candidate Obama.

Time, effort and energy was spent on strengthening and even perfecting the social networking aspects of the Obama campaign. While McCain’s site and registration for said site was a poor excuse for an attempt to compete, Obama had things that made viewers, listeners and citizens alike interested in visiting his sites. With the incorporation of the MyBO (literally My Barack Obama), access seemed constant and near limitless as opposed to the distance McCain seemed to maintain from his platform to the people.
A big aspect of Obama’s successful campaign was because he was able to outdo his opponents in this aspect, which became one of the most important, in this election. In the age of computers, internet, electronic documents and the endless information highway at the youth’s fingertips, these factors needed to be taken into account – Obama did so, used it, and dominated over McCain by simply always allowing himself to be where voters would be as well.

2 comments:

  1. Obama Campaign's Social Networking



    Great points, thanks for your post. MyBO has changed how presidential candidates will be communicating with voters over the web, especially young voters. We are truly in the middle of a change in the way the world communicates and when it comes to politics, MyBO is the template for future social networking between candidates and voters of all types.

    ReplyDelete
  2. Obama used some very different techniques which worked very well and won the votes of many people.

    ReplyDelete